The National Museum of Computing

Faced by visitor restrictions caused by Covid-19, The National Museum of Computing (TNMOC) wanted to explore ways to remain connected with its community while also throwing the doors open to new visitors and creating new revenue opportunities.

Together with the museum, I tailored an editorial strategy that maximised TNMOC’s unique collection and the in-depth knowledge of its experts. This strategy was delivered through a series of digital and social initiatives. These included a popular series of video Q&As with the museum’s volunteers answering questions from the public, along with YouTube videos linking the museum to important events and anniversaries – all promoted across Twitter, Facebook and Instagram.

The highlight was a major new business initiative for long-term visitor engagement and income: interactive tours. These paid-for virtual experiences allow visitors to interact live with the museum’s volunteer experts and have proved a big hit with families, experts and schools.

As a result of these initiatives, TNMOC has seen a substantial increase in online traffic and levels of engagement, while also bringing in new revenue.